Sales Aggressiveness Training

First In Line Sales Aggressiveness Training

Every restaurant has a long line of suppliers waiting to win their business. It’s time to become First In Line.

Your offensive line needs to be big, tough and focused on nothing else but reaching the end-zone. Sales is a force-multiplier. This means that even in tough economic times, your company can grow when Sales has the right knowledge, skills, attitude and contacts mixed with the right motivation and approach.

If you had a dollar for every sales training program on the market you’d already be rich.  First In Line is a different breed of sales skills enhancement program designed specifically for the food distribution industry sales representative based on years of research and feedback from, you guessed it: food distribution-focused sales associates, sales and territory managers, and company executives — from one-warehouse operation owners to executives with the largest players in the country.

The First In Line Approach

Results — not rules — reign!  From day one, First In Line forces veteran and green sales people, alike, to challenge their assumptions — the first being the rule you learned in kindergarten: NO CUTTING!  In the competitive food distribution industry if you don’t cut, your customer will be cutting someone else’s meat.  Our trainers work with your team to identify and clarify your sales approach, understand each sales associates’ personality strengths and weaknesses, map your sales strategy, and help your reps leverage their tech savvy — in pursuit of getting first in line and staying there until they win the account.

First In Line is offered in 5-day and accelerated 3-day training sessions. The program is customized specifically for each food distribution company and their unique sales process and approach. (There is a  six participant minimum and 12 participant maximum for each session.)

Complete the Contact Form or call (703) 637-0615 x703 for more information about IAU’s First In Line Sales Aggressiveness Training.


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